Bank of America

Interactive experiences at large events, like the Chicago Marathon, are immersive booths or setups designed by brands to engage attendees in a fun and memorable way. These experiences often include games, product samples, and themed activities that resonate with the event's spirit while promoting the brand. For brands like Bank of America, creating an interactive experience at such events is a strategic move to connect with the audience and leave a lasting impression.

My role in these projects goes beyond mere design; it's about bringing a concept to life in the most tangible way possible before any real-world construction begins. For the Bank of America interactive experience at the Chicago Marathon, I was tasked with a particularly creative challenge. With just a few sketches and reference ideas at hand, I had the freedom to shape the project more autonomously, translating loose concepts into a fully envisioned 3D space.

This process involved constructing numerous custom 3D models, including detailed facades that served dual purposes—not only as engaging elements of the interactive experience but also as functional work and storage areas for event staff. My objective was to build and model this space in 3D, then present it in an appealing, immersive manner. This allowed the client to visualize and understand the potential of the experience, ensuring they felt confident and excited about moving forward with the project. Through this work, I aimed to create a space that was not just visually striking but also practical and aligned with the brand's goals at the Chicago Marathon.