Charter | Targeted Analysis

 For the "Targeted Analysis" video project with Charter, I was given the creative reins to lead its design and animation from the ground up. It was a fantastic journey of taking an idea and nurturing it all the way through to its final form. My mission was to ensure the video not only fit seamlessly with Charter's established visual branding but also pushed the envelope in making their message pop.

Sticking to Charter's branding guidelines like a roadmap, I crafted a video that felt like a natural extension of their identity, yet stood out for its clarity and engaging visuals. The project was a deep dive into blending advanced animation techniques to serve up a piece that wasn't just informative but also a feast for the eyes. It was all about making complex ideas easily digestible and, dare I say, enjoyable to watch.