SCL: STROKE AWARENESS CAMPAIGN
Diving into an essential public awareness campaign for SCL, I had the privilege of crafting three commercials focused on stroke awareness, specifically highlighting the symptoms of strokes and the crucial steps to take in response. This project encompassed two 15-second ads, fully realized through motion graphics, and a more expansive 90-second ad that creatively repurposed stock footage to fit our narrative.
The heart of these commercials was to blend vital information with visual elegance, ensuring that the motion graphics were not only smooth and engaging but also clear and accessible. The challenge was to maintain a balance where the aesthetics complemented the message without overwhelming it. This careful consideration was especially crucial given the importance of the subject matter, where clarity and ease of understanding could potentially save lives.
Each piece was designed to be informative yet unobtrusive, employing a design philosophy that prioritized readability and viewer engagement. By weaving together motion graphics and stock footage, the campaign aimed to educate the audience on stroke symptoms and responses in a manner that was both memorable and impactful, demonstrating the power of well-crafted visuals in conveying critical health messages.