Nike: Play New

During the summer of 2021, I teamed up with Nike and Hovercraft Studios on an exciting project: crafting a series of edits tailored for unique in-store displays nationwide for the Nike Play New campaign. With an abundance of footage at my fingertips, my challenge was to weave together a compelling narrative that showcased each athlete fairly, allotting equal screen time in a vibrant, dynamic edit. The pinnacle of this endeavor was designing an intricate, engaging piece specifically for a full in-store display setup. The fruits of this labor are proudly displayed in the reel above. Dive in and enjoy!

2018 Work

In 2018, I was fortunate enough to collaborate with Hovercraft Studios on a series of graphic projects for some of Nike's major product launches at their flagship stores. Nike provided me with store layouts and a collection of assets from top-tier designers and studios, such as Claire Kang. My task was to edit, recompose, and manipulate these assets into final pieces that were then encoded in a proprietary format for in-store display. We also developed 3D mockups to give Nike a preview of how the graphics would integrate into the store environment.

Below, you'll find a selection of frames from the projects I contributed to. These images capture the essence of the final deliverables, previews of how they were envisioned to fit within the store, and actual photos from the stores that I discovered online. Though my role primarily involved remixing and adapting the provided assets, the creative process was incredibly enjoyable and rewarding.

Equality

Air Max Day '18

House of Hoops

Tap into the Game

The 1 Reimagined

2018 World Cup

Super Bowl LII

Pegasus