Thursday Night Football: Motion Graphics

For Amazon's Thursday Night Football, I had the thrilling opportunity to craft video assets for a live event in Los Angeles that celebrated the game in a dynamic and engaging way. The event was star-studded, featuring football legends LaDainian Tomlinson and Jerry Rice, alongside comedian Rob Riggle, with the LA Street Marching Band adding to the festivities.

Creating these animations required a deep dive into the then-nascent Thursday Night Football (TNF) branding, a challenge compounded by the limited branding resources available. I meticulously recreated elements from reference TNF football videos, ensuring each piece resonated with the energy and spirit of the game. The content was designed to be dynamic, displayed on a VJ screen, and responsive to the game's live events. For instance, when the Kansas City Chiefs scored, a specific animation celebrated their achievement, and similarly, a distinct animation highlighted when the Los Angeles Chargers scored. During commercial breaks, a "screensaver" visual kept the screen lively and engaging.

This approach to live event animation not only amplified the excitement of the game but also demonstrated the potential of real-time, responsive video content in enhancing live sports events. The success of this project was a testament to the meticulous planning and execution behind the scenes, setting the stage for the next project in this series.

Sizzle Reel

After the Los Angeles event for Amazon's Thursday Night Football, I took on the task of refining the initial footage edit. My role was to enhance the edit, synchronizing key moments with the music and creating a more impactful narrative. Additionally, I designed and animated motion graphics to highlight the event's success, embedding these strategically throughout the edit to provide clients with clear, compelling evidence of the event's value. This project was a concise exercise in editing and motion design, aimed at showcasing the event's highlights and achievements to stakeholders in a polished, engaging format.